Category: Jimmy Choo


Hello ladies,

most of us know Jimmy Choo and probably own a pair. Since couple years ago, the brand start developing fragrance. And the newest one? FLASH is on the market now.

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The event is held in Moovina, a photo booth has been prepared and a conference room with a touch of a club’s light.

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Here’s the product, the one that call us all here and graced by her presence.

Without further ado, let’s welcome, the press release:

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Inside we are presented with the ingredients, how they stand alone or when beautifully mixed together in a bottle called FLASH. You’ve read the 5W above and let me share with you the experience of me with FLASH.

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I think the box and the bottle pretty much represent the scent inside it. Young, fresh, vibrant, and alive. Not just living in a dimmed light, but spotlight and glamors. Destined for the young or young at heart the scent itself is not too heavy, but embrace the glams of flashlights.

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Bling bling anyone ^___^

I’ve tried the body lotion at the event and it is a much more calmer nuance and softer as well. But the team assured me, layered all three (shower gel, lotion and perfume) and you’ll get a dimension of FLASH EDP all over. Experience the freshness and softness in one, and end it with an extravaganza burst of romantic flowers, a touch of heat from the pepper, and whole lotta coolness from the woods. I’m having an euphoria of strength and softness all at the same time. Feminine yet not girlie, evoking yet delicate, it’s a mixed of both in harmony.

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Thanks to all the blue inside the event I can’t hardly see the original color of the fragrance, it was actually blue. I thought the idea of a clear perfume would be nice since on the box and everywhere (invitation, press release, etc) are like in diamond or crystal-like form.

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Final words:

An EDP perfume that deserve attention on their own, I imagine someone whose using it is a young lady, perhaps 23 or 25. In full confident make her way into the hottest club in the town dressed like a disco ball, very attractive and full of confident. Not in a snob way, but as in she is in the time of her life and embracing it. Everyone is looking at her for she is gorgeous.

The scent last 4-6 hours and I’m getting more and more comfortable using it, I love it!
The bottle is so cute and impressive at the same time, attractive and fun to look at and definitely deserves some goggling eyes every time I let it out from my bag. The scent shows confident, youth, femininity and intensity of a passionate fabulous aura.

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Fresh from the Press Release and something that I bet you really want to know behind the perfumes.

The First Fragrance
Imagine femininity, luxury, and style…bottled.
Introducing Jimmy Choo, the fragrance. Launching early 2011, this debut is an
essential extension of the Jimmy Choo lifestyle and an integral element in fully
accessorizing the Jimmy Choo woman.
With its green top note, heart note of tiger orchid, and base note of toffee and sensual
Indonesian patchouli, this is a scent comprising equal measures of female
empowerment and elegance, one that evokes glamour, confidence, desire and refined
sexuality, all encased in a precious faceted bottle inspired by the opulence of Murano
glass.
In short, this is a fragrance for women with a sense of fashion and a taste for luxury.

The Inspiration

Jimmy Choo has become the ultimate shoe brand,
that has always fully accessorized and captured the
hearts of women around the world, by building a
complete luxury lifestyle accessory house.
Jimmy Choo has been instrumental in defining the
style and taste of modern women today. The brand
was a pioneer in Hollywood, spearheading the first
accessory brand to offer Oscar nominees and
presenters customised shoes for their red carpet
appearances. The Jimmy Choo brand is now
synonymous with Oscar winners and the
Hollywood’s A-list. It has been immortalized on
the cinema screen, in films including Sex and the City and The Devil
Wears Prada.
For the urban, fashionable, self-assured fans of Jimmy Choo that
realm extends to include perfume, enveloping a woman with
the sensuality and essence of the brand. Ephemeral,
evanescent and empowering, the fragrance reveals the
true personality behind the wearer and captures a
piece of the Jimmy Choo dream.
Fragrance has always been part of Jimmy Choo
vision. To fully extend the Jimmy Choo lifestyle,
enveloping a woman with the sensuality and
essence of the brand. Perfume is part of
women’s identity. Now to create a
signature fragrance for Jimmy Choo
expressing an aura of strength and
beauty is my ultimate brand
achievement.

Jimmy Choo Eau de Parfum expresses an aura of strength and beauty. Glamorous in
attitude, confident, intelligent and with a sense of fashion and fun, the fragrance is a
modern Fruity Chypre with warm, rich, woody depths.
It’s a fragrance inspired by modern women – strong, empowered, beautiful, seductive
and alluring with a hidden and mysterious sense of confident sexuality.
With luminous green top notes providing an initial burst of refreshing brightness,
bringing a sensation of glittering radiance.
At the heart, an aura of rich and exotic Tiger Orchid lends a creamy seductiveness as
the fragrance evolves.
Lingering sensual base notes of sweet toffee meld with Indonesian Patchouli to leave
a subtle, sensual memory on the skin.

The EDT,

Hear the hypnotic click of her heels on the pavement. Passing cars slow, their engines seem
to purr with appreciation. Pulses quicken. Heads turn. The air is suffused with sensuality; a
new alchemy of notes – crystalline rose with sexy orchid accents, sparkling fresh ginger and
pear on a vibrant woody base. Meet the newest member of the Jimmy Choo fragrance
collection, the dazzling Jimmy Choo Eau de Toilette, a luminous new scent that puts an
original twist on the original Jimmy Choo Parfum.
Inspired by today’s most dynamic women, Jimmy Choo Eau de Toilette is versatile, fresh
and original: a fashion-forward scent to carry you from the boardroom, to the beach, to the
bedroom and beyond. Strong and empowering, but also mysterious and feminine, the
notes of the fragrance echo the different facets of the modern woman’s life. As perfumer,
Olivier Polge, the nose behind the fragrance, explains,
“When you think of Jimmy Choo, you think of a glamorous woman. She’s stylish and sexy,
exuberant and refined, intriguing and captivating. For the Eau de Toilette, I wanted to
maintain the signature of this captivating woman by bringing it more transparency, while
expanding the vibration points to make it more dazzling: pear illuminated with ginger,

orchid tinted with rose and cedar that takes over from caramel for vibrant sensuality.
Jimmy Choo Eau De Toilette is the imprint of the Jimmy Choo woman, mischievous
and provocative, she is a sparkling beauty.”
And who better to capture the essence of this woman than Jimmy Choo. This scent lives
up to the demands of a busy lifestyle and has a chameleon-like quality that makes it
relevant to all aspects of a woman’s day and evening. Expanding Jimmy Choo’s
fragrance wardrobe also now gives multitasking women the world over new scope to
express themselves, celebrate fashion and accessorise their look in an excitingly, fresh
way. This is a stylish, chic fragrance for women who like to think on their feet.
To reinforce the essence of freshness, the fragrance is captured in a lighter pale pink juice
than the original and seductively sparkles in beautifully crafted, subtly iridescent bottle.
The glass has been treated to enhance its reflective properties and give it a bright,
mirrored-like effect that instantly catches the eye of the beholder. The delicate facets of
the bottle were inspired by handcrafted Italian Murano glass and work to capture light
at every turn, casting a rosy, blush-like glow across the dressing table. Distinctly
feminine, the bottle has a jewel-like, vintage feel and that same magical ‘must have’
quality as a favourite pair of Jimmy Choo heels or handbag. You want to touch it, to own
it, to wear it.
Taking a more in depth look at ingredients inside Jimmy Choo Eau de Toilette, Olivier
Polge made a move away from the bewitching amber based notes of Eau de Parfum, and
carefully crafted this new fragrance with a crisp freshness to give its own unique identity.
Like the women it represents it stands confidently; it is independent and intriguing. A
modern fruity floral with warm, rich, woody depths the fragrance starts with green top
notes of ginger that deliver an instant burst of radiance and awaken the senses before
slowly giving way to the softer heart notes of tea rose and exotic tiger orchid which
enticingly pulse an exquisite bouquet of floral aromas on the skin. Rounding off this
alluring accord Olivier Polge has added a vibrant layer of cedar wood, which gently
evolves on the skin to create a soft veil of sensuality.
Just as slipping on a pair of Jimmy Choo shoes offers one a sexier silhouette, and a reason
to walk tall; a spritz of Jimmy Choo Eau de Toilette works in a similar spirit to imbue
women with an aura of glamour, give them an instant boost of confidence and bestow
that elusive, secret power to seduce their heart’s desire.


The Bottle And Packaging


Symbolic of the luxury of Jimmy
Choo and influenced by antique
and modern objects, the exquisite
amber bottle encasing the Eau de
Parfum is inspired by jewelcoloured
Venetian Murano glass
which itself is evocative of the
many jewel encrusted Jimmy
Choo stilettos to walk the most
celebrated red carpets. The
faceted, cocoon shape is
voluptuously feminine, embracing
the sensual liquid inside. It was very important to create a beautiful and precious bottle
which is an object of desire that women will want to keep forever. Recognizing the
importance of marrying tradition with contemporary design, the orb-shaped bottle is
capped with a silver-edged black cube, striking a note of graphic modernity.
There’s nothing sexier and exotic than snakeskin, a luxe material that has become
synonymous with Jimmy Choo shoes and accessories as a deluxe expression of the brand.
Inspired by a python skin shoe in
the current collection, snakeskin
now lends itself to decorating the
outer box that envelops the
fragrance flacon.
Realized in the house’s vintage
rose tone, the box, with its chic
brand monogram, alludes to the
ultimate desirability of the
fragrance inside.


The man behind the perfume

Although Olivier Polge was born into a family of
perfumers, at home, his family talked more about
paintings than they did about perfume.
With studies in the history of art behind him and the
soul of a craftsman, Olivier arrived one fine day in a
laboratory for perfumer training. He went then to
Grasse, considered at the world’s capital of perfume and
to Geneva to complete his training in raw materials,
before moving for IFF in New York.
He had gone to America to try his luck abroad. There he
came across Carlos Benaim (with whom he made
Emporio White for Men by Armani) and Sophia
Groisman to discover all the ins and outs of modern day
perfumery.
Olivier is also an expert in the art of paradox! A rich and complex profile both and already
possessed of a certain charisma, Olivier still has plenty of resource.
He’d like to see the invention of a new type of distribution – more appropriate, perfumeries
which select their brands with only one or two perfumes for each, boutiques in the true sense
of the word…. He’s optimistic: things can always be done another way!
Olivier Polge received the International Perfume Award in 2009.

Last week a very fabulous event takes place. The world fabulous doesn’t even covers it, let me start by spectacular in the most pretentious way possible . . . or at least that’s how it made me feel.
Clue? It’s Jimmy, Jimmy Choo, need I say more?!
 But today, we wont discussing fashion, it would be something enveloping the fashion, something so dear and touches our skin, it’s Jimmy Choo Eau de Parfum.

Oh yes, I dolled up, it is impossible not to do that attending this event. The name Jimmy Choo alone has bring the jitters in me, of something exciting will take place. I will share with you the official press release in the next post (yes, one is simply not enough).
And as seen, beauty bloggers are invited to celebrate this moment on a private session. Remember Annisa from my MUFE makeover? And Hanna sit on my left, her makeup is as always, beautiful.
Behind us, standing Mr. Alexis from Jimmy Choo.
Mr. Alexis brings us the presentation of Jimmy Choo in his French accent which was found irresistible.
“Jimmy Choo is an iconic luxury lifestyle brand defined by an empowered sense of glamour and a confident sense of style.” For me it defines a women (or anyone) in their certain stages in life where everything has become possible and she is not afraid to show it.

Then we moved on to the perfumes. From the bottle which is made with the inspiration of Murano Glass from Venice. I’ve witness the dedication of them when I’m in Italy and Murano Glass is a symbol of a well-kept tradition where beauty and luxury combined. The cube cap represent modernity, contemporary, and now.
After observing the bottle, we moved on to what’s inside it, the part where vague reverie become aromatic.
Start with EDT shall we? A scent that you have to try it to believe it, it is fresh, perfect for day use and let’s just say the ladies are having fun today!
The EDP have one word “Sensual” in the most sumptuous way possible.
These are the notes that brings the scent comes to reality, something you can grasp on in the air.
Eau de Toilette quote
“The Jimmy Choo EDT is a concentrate of pure seduction : an irresistible mix of glamour and impertinence.
This is the Jimmy Choo woman imprint, mischievous and provocative.
A beauty both demonic and sparkling!” Olivier Polge.

Eau de Parfum quote
“When you say Jimmy Choo, you immediately picture a glamorous woman.
She is chic and sexy, exuberant and refined, intriguing and captivating.
In her trail, her fragrance must say it all!” Olivier Polge.

Now, it’s sniffing time! My favorite part. I always wants to be a perfumer, a Nose, but I need a chemical degree in that, so ’till then, beauty blogger it is.
This is the bottle in my hand, it look so demure and tame, I haven’t unfold what’s inside it.
Let’s try it on! I know I can’t hardly wait either, but a great product need a great introduction and pictures that comes in preview.
The packaging, the one that catches your eyes at first before everything else and it comes in leather printed of python. Why? Beside being the signature Jimmy Choo, the packaging, bottle and cap says CONTRAST in every way.
How do I look holding Jimmy Choo fragrance?
EDP                     EDT
See the difference? The black background for Jimmy Choo brand is for EDP and the silver background for the words Jimmy Choo on the right is EDT.  Careful there, make sure you make up your mind, I have my selection, but if I could, I want them both. One to be with me during the day and one to encapsulate my vision of a warm fragrant night.
The EDP is sharp at first bite, but then later start softening into this allure of sophisticated seductive floral scent where later settling in the world of comfort in the most opulent way possible. I love it so much. It takes me to places where the realm become palatial. It speaks confident, glamorous confidence.

The EDT is fresher in a sense of the sparks of day time. Where the world is vibrant and freedom to do be irresistible. I must say I like it too, it’s like choosing from my 2 most favorite flowers, where both have their quality, indeed I need to have them both. One when the sun shines and one when the moon is beaming. Each women have these two sides that sometime can’t be divided. This is me in Jimmy Choo fragrance. Both sweet in a prudential set of sense. Just right at the moment.

EDT         EDP
Slightly lighter in shade and one slightly darker in shade.
Have you seen the mini sizes? They are super cute!
I want it so bad!

The happy family of grandee fragrant.
Oh wait, one wants to join, the lotion which smells heavenly as well.

Let me try the texture.

The lotion is delicate in texture but disseminate the lineament of the fragrance by Jimmy Choo. Something that will complement the EDT or EDP, yes, can be used with either of the fragrance.
So, which is yours? You decide.

 Au revoir! From me and Mr.Alexis.See you on my next post about the press release ^__^