Category: Event



Hi everybody,

last week is the second event with Shu Uemura Indonesia for their OB collections.

Some of the products are already viewed through the previous post (HERE) while some sold out products are available at Shu Uemura Mal Kelapa Gading counter.

Please do watch the video below:



The products are so cute, right?!

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While walking around at the counter, I also see familiar faces, hehehe, me and other fellow bloggers chosen for the cleansing oil varieties. Please do read why we love our cleansing oils and learn which one suits you best.

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And since there are makeup and look competition for the princesses, I draw something at my sis’s face to commemorate the occasion ^^ she’s the forest princess.

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During the event we have the chance to witness 2 artistes drawing the model from the live makeup demo. There are 4 artistes coming that day and we can see their creations.  It was quite a crowded event and happy to see the traffic from the ongoing lookers.

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The live makeup demo is colorful and the live sketch done following the makeup is awesome. I love how the colors blends in together and how the artistes are using the shu uemura products as their tools. Yes, all the linings are made using eyebrow pencils, the blush on are using lipsticks, the colors are from eye shadows, and so on.

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Ms. Regina, the Brand Manager of Shu Uemura Indonesia happily shares the new collection, the background and Ms.Sesa share the same sentiment. The princesses are unique and somehow reminds me of fairies ^^

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Around 30 minutes the drawing and makeup demo is done. Look at the result? Neat!

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Me with Ella, the lovely makeup artist from Shu Uemura.

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Last but definitely not least, the products and congratulations to all the winners that day ^^ Enjoy the prizes and love love love to read your report soon ya!

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Winners? Yes, all bloggers invited come dressed up like the princess they choose to be and 4 bloggers has been picked and won a pretty palette from Shu Uemura.

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Thank you so much!!!


Hi all!!

I’m looking for Princesses for an event here:

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The details are available at my page: HERE

Please hurry and sign up HERE. Since only a very few seats left.

Yes, you could win all Rp 1.4 million, or if you’re not, don’t worry, all 12 bloggers will still go home with goodies bag worth Rp.600.000.

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Join the fun and buzz from all over the world as you’re about to make history with ob and shu uemura in Indonesia.

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Come as one of the princesses, Ocean.

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The delicate Moon.

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Forest.

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or the lovely, Cherry Blossom.

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Use them as your inspiring ideas, be the princess you want to be, with your definition of her, come and be yourself for that day, be the nature you want to be, the princess in you and celebrate with products from shu uemura.

All are welcome in viewing, trying, and testing all the products at the counter, bring your friends along and get samples for them.

Your interpretation doesn’t just about getting the same color of hair or dress as the princess but you may try it in makeup, accessories and style. You have the freedom to explore.

See you soon!

All images are from shu uemura Indonesia and google search.

 Hello lovelies,

an event with FLOWERBOMB by VIKTOR&ROLF has been held last week and I’m one of the guest speaker invited ^__^

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This is the first time I went to Kota Kasablanca and love to see the big space there. The venue has been set in front of C&F Perfumery, the store that sell the perfume in Indonesia.

The design of VIKTOR&ROLF perfumes is set to be unique, pay a visit and see what I meant.

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Now, back to the place where it all gonna start, a pinkish hue and delicacies.

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In a matter of minutes the seats are filled with media.

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The highlight is FLOWERBOMB and SPICEBOMB. One for the ladies and the other for the men. I’ve share a review about FLOWERBOMB before, and at the event I sniffed the SPICEBOMB, it was surprisingly fresh and like a zest to the zing. Unlike most men’s perfume which is heavy and woody or musky. SPICEBOMB is delightful and add a twist to the men’s world.

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But mainly, I’m here for FLOWERBOMB ^__^

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I love the flowers theme and even went in with a peachy pink blouse.

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Everyone can take pictures at the backdrop.

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Soon the event began with the MC greeted the guest.

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He wore a tight tux like Viktor and Rolf themselves.

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Before filling the seats up in front, Ms. Novi share the idea of the perfume with us and how L’Oreal embraced the collaboration with them and C&F too.

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Near the set is the C&F Perfumery ^__^

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Then, a contemporary dancer coming out with their freedom of abstract movements, unorthodox, no rules applied.

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Dressed in grey and pink, the two dancers comes with a face painted in squares.

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After that is our turn to share about the perfume. A representative from L’Oreal (Ms.Novi), beauty blogger (me), and fashion stylist (Kesia).

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In front we share how FLOWERBOMB inspires us. Ms. Kesia shares on the signatures of V&R in the fashion and it flows to the perfume as well. I share on how to use it with confident and their seals does means approval from V&R. Bottom line, it’s a scent that anyone can use, suitable for Indonesian and easily loved.

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FLOWERBOMB and SPICEBOMB now ready in C&F Perfumery near you.


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And all the guests invited has a chance to win 8 prizes woohoo!!! Super easy questions are shared and it was after all a giveaway meant for just raising their hands 😀

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Thank you so much everyone!!! 


See you soonnnn.




Hello everyone,

who has a busy weekend last week? I do! It’s like event after event after event after event, seriously. One of the event I went into is the Grand Launching of PAC Liquid Eyeliner at Plaza Semanggi and I’m invited as one of the guest speaker ^____^ for the press release at 4th of May 2013. Which explains the lack of images, but rest assure the team from PAC will send me some more pictures for anyone to see.

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I’m still going to share some of the images I managed to get before and after the event. Look at their eyes, the 7 colors of the liners are responsible for them and all the models.

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You can create countless of creations, from the most subtle to daring look possible. It’s all depends on your ideas and personal favorite. I found these colors to be deliberating and the complete opposite of boring and dull, the seven colors are like a beautiful rainbow.

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Everyone is busy preparing everything and then I have to be interviewed by Metro TV and right after a quick lunch, meet and greet, the event started, hehe, no worries, more photos are coming soon as mentioned above.

Here some images taken by PAC team ^___^

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(left to right: Mr Sake, Sister Duke, me, representative from PAC and mc)

I’ve shared how the eyeliners from PAC has open a new posibilities of creation not just for professionals but for amateurs and beauty enthusiast such as the beauty blogger. The eyeliners may be mixed and used anyhow I please, from the conventional eyeliners to eyeshadows too when it is not yet to be set, blend the colors on the lid and voila! A bright colors of shadows which is waterproof as well. Use it with the face paints from PAC and you have a theater on you. Ready for some action and yes, with the face painter, the possibilities become endless.

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And as one of Indonesian Beauty Blogger I hope PAC will embrace more possibilities of collaboration so all the beauty bloggers here may become their ambassador to the world. Also to give honest reviews and input, so PAC may keep on innovating and become one of the best cosmetics in the world and a brand which Indonesian can be proud of.

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Right after the event, PAC team gave me a gift for the speaker, a hamper full of PAC products, which I considered to become a giveaway heehee, anyone interested? Maybe a quick one for a twitter quiz.

There are several products in the package, let’s open it up.

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Here’s  number 1:

Color Festival Eye Shadow. A four color eye shadow in one pretty palette.

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The collection is called Angel Eyes.

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2. Perfect Finish Blush On C.01

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3. Liquid Eyeliner in Gold. And another one (from my previous collection) Baby Blue.

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Later I’m going to review it and share the amazing 18 hours of using it.

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Which start as a simple swatch on my hand, take note the review on the eyelid may be differ as there are eye creams, shadows, and other materials (makeup) on and the humidity and one’s lid condition.

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A bright and pigmented colors of gold and baby blue with sparkles on it. All 7 colors have sparkles for anyone to shine with it.

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4. Lovely Rose Lip Color Eye Palette.

A 5 shade for the lips. Equipped with a double side brush. 

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Noticed that I wont do a swatch for products no 1, 2, and 4 as I considered them to be prizes for a giveaway ^___^

Let’s return to the product review, the first test I’ve done is the water and soap test, take note that they were in a “set” condition. Set = applied and wait to dry before anything was done on them.

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The baby blue washed away easily yet stained. The gold still standing quite strong with around 85 percent left on the skin. This image was taken 1-2 hours upon application. 

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After being rubbed on, touched and washed. The image was taken after 8 hours. I’ve taken showers, use lotions, was the dishes, and well, do stuffs on it and the gold and stained line of blue is still there. Reduced, but not completely gone.

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This image is taken 12 hours after application and now as 18 hours has passed by, my review is final. The blue gives a stained effect on the skin while the gold doesn’t. I know for sure why gold is their best sellers, it last a really long time with superior result. Doesn’t melt, leak nor easily washed away. Perfect for a tough job staying a long time at the eyes area.

It just happens that my lids are greasy and so does my hands since I do applied hand cream on it. So if you happens to have dry skin and lids as well, the eyeliner will stay longer and better on you. Different color gives different result and different skin condition affect the longevity of the eyeliners.

7 shades to explore, countless creation for anyone to mix and match. Don’t forget to shake before application (it does make a sound like tip-ex, a tiny ball does inserted in the eyeliner) and draw on!

Psst!!! Follow me on twitter @c13v3rgirl to participate in giveaways (coming soon).


Hello lovelies,

Shiseido invited me for a Spring Summer 2013 Make Up Show with a twist of Fashion Show from Blaire.

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The event held in the Penthouse of Grand Hyatt Hotel, Jakarta.

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Clearly this is not the first time Shiseido collaborated with the fashion industry, but I wish they make something different.

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The event started with a makeup demo. The distance made us (me and other guests) difficult to see the process.

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Maybe someday Shiseido will give us a private session ^__^

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The model with base on are given colors by the makeup artist.

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Then, the highlight of the event, Ms. Blaire and her collection. Please refer to the image below and don’t be shy to click it for larger view.

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And I got one close up makeup look which I think unique and unlike Shiseido I’ve witnessed before. A gradation from purple, pink, peach and a stripe of blue line.

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Thank you Shiseido for having me and see you next time!

Hello everyone,

last week I was invited by Laneige Indonesia on a celebration day opening their counter at Seibu. A Korean luxury products with Ms. Song He Kyo as the brand ambassador.

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Customer and visitors can see her everywhere, from the skincare range to the makeup. Yes, Laneige promise a one stop beauty products for the ladies. -Laneige Homme also available in Korea and hopefully soon in Indonesia.-

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Still holding on to their motto where beautiful skin comes from hydration. Be waterful. A moist, dewy, and healthy looking skin.

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From cleanser, toner, essence, moisturizer and all the way to the makeup, the same principal is sought through. The beauty is in the skin. Highlight of Laneige makeup also on the skin, Korean belief a woman appears beautiful when her skin is flawless and radiant.

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A combination between white and blue decorate the  counter. Then, I went to the Beauty Lounge for media registration.

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More images on Ms. Song, her look seems effortless yet strikingly gorgeous at the same time.

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I strike a post before going in ^__^

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Inside 3 bestsellers are there. The Sleeping Pack, Water Essence and BB Cushion. I’m using the BB Cushion that day. It was light, pleasing, cooling and a suitable amount of coverage for a naturally flawless skin without being too much. The skin still able to breath and feels so comfortable.

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Laneige has officially re-entering Indonesia. Re-enter? Yes, years ago Laneige has left Indonesia, but due to the demand, they came back. With the same formula of hydrating the skin, Laneige is here to make a mark.

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Seibu is the first, 5 more counters is and will be here in Indonesia. They have many promotion going on during the first month, so do come to their counter. They also have free makeover and consultation with Korean professional makeup artist from today until 21st of April 2013 at Mal Taman Anggrek and Grand Indonesia (in front of Seibu) on my next post I’ll share my makeover inspired by Ms. Song created by Laneige.

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The mc soon greeted us for coming to the event, media and 3 beauty bloggers are invited.

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Ms. Dian the Brand Manager share the concept of Laneige and where the counters will be.

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A representative from Laneige Korea shares with us how Indonesian may benefit from Laneige, all of us needs water on daily basis. Stay in an air con room almost all day long will deprived our skin from hydration. Laneige can help fulfilled the needs of water on the skin, to keep them young and healthy.

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I know for sure, I need that. I love anything that has to do with moisture/hydration, I believe that when the skin is moist, it become stronger, more flexible and away from lines/wrinkles.

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Now, let’s cut the ribbon shall we? And voilla! The counter is officially open and celebrated. Customer may enjoy consultation and try Laneige products on the spot.

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Thank you Laneige Indonesia for inviting me and see you soon.

More reviews on Laneige are coming your way ^__^

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Hi ladies,

last week I was also invited by for

“WEDDING ROMANCE WEEKEAST MEETS WEST” 2013, Bella Donna Group bersama Martha Tilaar Group mengundang CARNELLIN YULIANTI untuk hadir dan menjadi bagian penting pada moment opening ceremony WEDDING ROMANCE WEEKEAST MEETS WEST” 2013″

But since I have previous event, I have to missed the show and join the beauty class which is held on 5 PM on the same day at the East Mall. Got that ^___– the show is at the West Mall while the class on East?

I arrived at East mall at 5.30 where it was still empty. Turn out the previous show (at the West Mall) started a bit late.

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So I make myself busy by taking pictures all over the place since I can only be here until 6 PM.

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The staffs are nice and very informative, they explain the products which was available at the venue. Skin check, free trial and mini makeovers.

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From Dewi Sri Spa, Biokos, to PAC and Sariayu, there are all here. But the main focus is the new eyeliner from PAC: Liquid Eyeliner Color.

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So I went to the scene and play along. There are 7 shades in total but I managed to try only 6 of them. Green is out.

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Products such as face painting from PAC is quite famous and used widely by makeup artist for being universal. The products also available in countries such as Philippines, Malaysia, and Singapore.

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Personally and as Indonesian Beauty Blogger, I would love to see more local products to be acknowledge out there. In a spirit of competing, they have to explore more in terms of better packaging, quality and uniqueness, like Dewi Sri Spa with ingredients available locally with decades of history being used by royalty of Indonesians for that natural beauty.

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I’m trying the liquid eyeliner helped by the MUA. The liquid is a creamy liquid, took about 1-2 minutes before completely dry, and once dry it turn out to be waterproof and smudge-proof. But when rub it will come off.

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The shades are lovely, I really like the silver and gold since it turns to be sparkly and unlike sparks made by eyeshadow that will not stay on, these liquid eyeliner stay as long as I don’t rub them off.

At exactly 6 PM the event started, but I have to get back. After greeted Ibu Martha Tilaar, I said good bye to everyone else on the event and a little bird told me it was a very entertaining event.

Until next time ^__^


Hi all!

Last week I was invited by ASTALIFT.

About ASTALIFT from www.astalift.com.sg:

‘ASTA’ in Japanese means tomorrow and ‘LIFT’ refers to the uplift of one’s inner emotions as beauty shines through. The result is a meaningful brand promise that offers renewed skin.
Created by FUJIFILM, ASTALIFT is an award-winning brand that offers carefully-researched skincare and supplement products with proven efficacy.
Not many know that oxidation – the leading cause of freckles and skin ageing – is responsible for colour fading in photographs. FUJIFILM has applied its advanced understanding of the process of anti-oxidation technology to create ASTALIFT’s award-winning anti-ageing products.
What’s more, Collagen – an important structural protein in human skin – is also the key ingredient for photographic film. FUJIFILM, harnessing its nearly 80 years of collagen research, has effectively channeled this area of expertise to ASTALIFT’s products.
FUJIFILM has also applied its proprietary knowledge of nanotechnology – for exposing and colour developing in film – to allow high concentrations of ultra-fine skin-nourishing ingredients to be delivered effectively and deeply to targeted levels of the skin, while preserving their efficacy.
FUJIFILM’s strengths in image analysing technologies – gleaned from our vast experience in the photographic and medical fields – have also been used in skin tone reproduction technology to enhance one’s looks in the cosmetics field.
Inspired by skin cell research. Powered by proprietary nano technology.

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At one of the prestigious hotel in Kuningan, a brand that produce Jelly that feeds the skin with the power of red and the ability to penetrate deep into the skin.

Anti-oxidation, Collagen, Nanotechnology and Optical technologies

Not many know that oxidation – the leading cause of freckles and skin ageing – is responsible for colour fading in photographs. FUJIFILM has applied its advanced understanding of the process of anti-oxidation technology to creating ASTALIFT’s award-winning anti-ageing products.
What’s more, Collagen – an important structural protein in human skin – is also the key ingredient for photographic film. FUJIFILM, harnessing its nearly 80 years of collagen research, has successfully cultured 3 types of collagen – each precisely engineered to reach a different skin layer – to protect, supply and nurture the collagen in your skin.
The brand has also applied FUJIFILM’s proprietary knowledge of Nanotechnology to allow strong skin-nourishing ingredients in ASTALIFT products to penetrate deep into the different layers of the skin. Nano-size antioxidants – Astaxanthin and Lycopene, combined with the 3 types of collagen are absorbed quickly into the deeper layers of the skin for optimal hydration and nourishment.
FUJIFILM’s strengths in image analysing technologies – gleaned from extensive R&D in the photographic and medical fields – have also been used in skin tone reproduction technology to enhance one’s looks in the cosmetics field.

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A team from Singapore brought us the presentation about how the nanotechnology and the meaning of Aka No Chikara.

One of the ingredients found in ASTALIFT is Astaxanthin, which is a red pigment.

Astaxanthin is a Carotenoid found in nature – in vegetables containing β-Carotene and Ricopin. High in applicability, it is 10 times more powerful than β-Carotene and 1,000 times stronger then CoQ10.
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The benefit of using ASTALIFT:

ASTALIFT is formulated with 3 types of collagen of different sizes, not only to hydrate skin surface, but also to effectively permeate deep into the skin’s stratum corneum layer.

The 3 types of collagen act together to moisturise and enhance skin suppleness, as well as to enhance the collagen deep inside your skin.

ASTALIFT is also powered by Astaxanthin, Lycopene and highly-permeable Resveratrol. Astaxanthin is an antioxidant that is 1,000 times more powerful than CoQ10 (Co-enzyme Q10). It protects the collagen within your skin from damage and maintains the skin’s elasticity and firmness. Like Astaxanthin, Lycopene and highly-permeable Resveratrol are antioxidants with age-defying properties.


And during the presentation, we can all try the products on our table.

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I started mine with a cleansing gel. Then, one by one until everything on the table, tried them all on the hand surface. So far I found the texture of all the products to be light, rejuvenating and hydrating. The skin looks to be gaining vitality as well.

I love the subtle scent of roses, which is from damask rose. Lovely and comforting in the same time.

 Here are the products:

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The complete series is presented and available in Indonesia. You may have seen them in several department store in Jakarta, such as, Seibu Grand Indonesia, SOGO Mal Alam Sutra, and SOGO Mal Kelapa Gading. 


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The brand also have 2 signature items, the Essence and the Jelly. I’m a huge fan for beauty products in a form of a jelly ^__^ or other ‘unique’ texture/ form.

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They handed me some travel sizes to be tried at home. Fret not, I’ll share my review right after trying them one by one.

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The uniqueness doesn’t stop there, the masks are made with a high quality fabric, yes, I have one from the whitening series and will share the review as well after trying them.

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Both of the mask is orange in color after being soak with the ‘juice’ from ASTALIFT.

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Beside skincare, ASTALIFT also comes with a series of makeup. Again, with some stunning features:

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Skincare and makeup in one (not meant to replace skincare thou’).

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Want to try them? Me too!

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The selection of shades are not bad. Even the lightest shade comes in three variation from pinkish, ochre, to ochre beige, and they all contain astaxanthin and collagen like the skincare.

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Time do flies when I’m enjoying myself. This is me with the team from Singapore and Japan.

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Thank you for having me and all of us during the event .

Thank you for reading this post, stay tune for more review on the products and prepare to be mesmerize @_@ by ASTALIFT

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Hi everyone,

especially those who made it to the class, thank you so much ^0^

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The second beauty class is held in Seibu, Grand Indonesia and before the clock strike 1 PM the guests already coming.

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 Once again, it will be about that famous BB Cream which give the skin instant result with lasting correction effect.

Soon, we started the event with skin consultation so all the ‘students’ may learn about their skin before the class began.

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This is Mr. Ari, you may see the details of the presentation HERE. Everyone’s here got to try this wonderful BB Cream

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I got to share my experience in using the BB and CC Cream (noooo, not that CC Cream, it’s the moisturizer from Kiehl’s, Clearly Corrective Cream) and let all the audience try to smell, feel and enjoy the texture as well. It was really light and hydrating at the same time. I share my tips, do’s and dont’s on using skincare and hopefully all of it are useful for everyone.

I love when their asking question, get free consultation from Kiehl’s team and me too ^__^

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Then, it’s Carryna’s turn, heehee she looks so cute! She shares her experience using the emulsion, a lighter version of CC Cream suitable for oily skin type. Mr. Ari helps us with technical details while me and Carryn shares on our experiences in using the products. We both give good reviews based on our skin type and usage. Plus we both share how to fully optimized the products.

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A mini makeover is done by team Kiehl’s right after sharing session. Everyone rush in to get their face cleansed and personal experience using all Kiehl’s products suitable for their skin. Which means everyone get a unique products carefully selected for their unique skin as well.

Here are some input that I shared during the event:
1. Always consult with the staff before deciding to buy any beauty products. They are supposed to help you in finding the right item and brave enough to say when maybe the one you’re looking for is not in their brand.
2. Good companies do give samples and a bunch of them.
3. Always pay attention in the direction of usage, ‘t&c’ of every product and be sure to do the skincare with a pre-cleanse / washed hands.

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We all have fun and found items that suitable with their skin. Me? I found this cute bag with mascot for Kiehl’s box. You can have one for FREE at a special limited deal offer. Somehow it reminds me of a Japanese Sushi \^0^/

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Again, thank you everyone who came to the Beauty Class and thank you Kiehl’s for the full support.

See you all soon!!!

Dear ladies,

last week, I was invited by Estee Lauder for their new item available for Indonesia market. The Advanced Night Repair Eye Serum Infusion. I’ve been a fans of the Advanced Night Repair Serum for more than 5 years now and to complete the set, it comes with the new treatment for the eyes.

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The event held at Seibu and as always they do pay attention to details making sure the media gets a full idea on the product.

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Here are some details given on why we need to pay special attention to the eyes area:
·         The eye area is one of the first areas to show visible signs of aging
·         Due to the exceedingly thin and delicate nature of eye area skin, it tends to be more vulnerable to manual irritations such a rubbing, squinting, blinking and expressions
·         It’s important to use a product developed for the eye area because face moisturizers can be too heavy for the eye area or may contain emollients and fragrance that can easily migrate into the eye and cause irritation
·         There are fewer oil glands in the eye area
·         Skin around the eye area is 40% thinner than facial skin
·         The eye area skin is also five times more porous than facial skin[1]
·         On average a person blinks 12 times per minute – about 10,000 blinks in an average day
·         A person smiles over 50 times per day – creating “smile” lines or crow’s feet around the eye area
·         Dark circles and puffiness around the eyes can be influenced by many factors, including genetics, allergies, the environment and lifestyle, such as lack of sleep or smoking
·         It’s important to start taking care of the eye area at a young age because by treating the eye area first you can help postpone the look of aging
·         When the temperature drops, eye area skin can get even more fragile, so it is even more important to keep the area hydrated and the moisture barrier strong
·         Exposure to pollution can lead to premature signs of aging around the eye area, like fine lines, wrinkles, dryness and uneven skintone
·         t’s best to apply eye products from the outer corner and work your way towards the inner corner because that’s where the first lines start to appear and need the most repair
·         The ring finger naturally tends to apply less pressure than other fingers, which makes it the ideal finger to apply eye creme with eye serum


[1] Two hour in vitro testing

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A glimpse on the product.

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A small bottle packed with goodness for the sensitive eye area.

 
ESTéE LAUDER
INTRODUCES
Super potent, fast-penetrating eye serum with advanced repair technology that helps significantly inhibit ozone damage  
Dramatically reduces the look of every key visible sign of aging
Embracing the brand’s core philosophy that “Every Woman Can Be Beautiful,” Estée Lauder understands that beautiful skin is in every woman’s DNA. As pioneers in the field of genetic skincare research with the 2009 launch of Advanced Night Repair Synchronized Recovery Complex, Estée Lauder continues as a cosmetic leader in “skincare repair.” Building on a heritage of expertise in the repair category, now Estée Lauder Research unveils new research leveraging our understanding of the profoundly damaging effects of pollution, specifically ozone (O3) on skin’s DNA and aging. Inspired by these findings, Estée Lauder introduces Advanced Night Repair Eye Serum Infusion,a super-potent, fast-penetrating repair serum with all the repair benefits of Advanced Night Repair, made specifically for the delicate eye area in a new lightweight, refreshing texture. This potent eye serum infusion is formulated with advanced repair technology shown to help inhibit up to 100% of ozone damage after exposure to high level of ozone[1]. The result is a dramatic reduction of every key visible sign of aging, including fine lines, wrinkles, puffiness, dark circles, dryness and uneven skintone.  Boasting over twenty patents worldwide, this serum is intensely hydrating and helps to keep the entire eye area looking radiant, rested and silky smooth.
POLLUTION INCLUDING OZONE EQUALS DNA DAMAGE
Research shows that today more than ever before, aging environmental assaults such as pollution and UV rays can cause significant damage to the skin and its DNA. In particular, studies show that ozone is a growing worldwide concern, especially in urban environments. Formed by the interaction of UV light with the Nitrogen Dioxide contained in smoke, car exhausts and fumes, ozone is a major concern for skin because it is everywhere, can penetrate quickly and is very reactive. Skin cannot be protected against its visible damaging effects. Based on these findings, Estée Lauder Research conducted a cutting-edge new testing methodology designed to simulate ozone levels in urban environments where ozone pollution is most prominent. Carried out in an O3 Chamber developed for The Estée Lauder Companies, the findings proved that ozone has a profoundly negative impact on skin cells, leading to a decrease in natural energy and an increase in free radicals, DNA damage and inflammation.  In fact, after just twenty minutes of high ozone exposure – equivalent to a walk outside in many major cities in the world – DNA damage increased by 272%[2].  This damage can lead to premature visible signs of aging such as fine lines, puffiness, dark circles, dryness and uneven skintone.
POWERFUL REPAIR TECHNOLOGY FOR THE DELICATE EYE AREA
Understanding that the skin around the eye area is 40% thinner than the rest of the face and therefore particularly vulnerable to environmental damage, Estée Lauder Research pioneered an Eye Physiology Study to build on this knowledge.  Findings showed that the eye area skin is also five times more porous than facial skin[3]and thus more prone to environmental assaults such as ozone and pollution passing through the fragile layers of the skin.  To help boost skin cells’ natural ability to repair DNA damage in this particularly vulnerable area, NEW Advanced Night Repair Eye Serum Infusion’s fast-penetrating, lightweight serum texture contains three powerful, high-performance technologies:
·         Anti-pollution technology: Comprehensive repair technology including encapsulated Alkyl Guanine Transferase (AGT) helps to continuously repair the appearance of damage to the eye area caused by every major environmental assault including ozone, pollution and UV rays.

·         Exclusive Chronolux™ Technology helps support the natural synchronization of skin’s repair around the eye area at exactly the right time. Consequently, signs of aging that can first appear around the eyes are reduced over time.

·         Prevention and hydration: A high concentration of soothing anti-irritants plus a proprietary blend of antioxidants and high levels of proven Hyaluronic Acidwork together to create the optimal environment for the natural protection and repair of the delicate eye area, thus helping reduce the look of dark circles, puffiness and crepiness around the eye.

TESTED AND PROVEN
Using a new in vitro testing methodology carried out in the O3 Chamber, Estée Lauder Research exposed skin cells for twenty minutes to simulated levels of ozone found in different urban environments where ozone pollution is most prominent.  For skin cells treated with the Advanced Night Repair Eye Serum Infusionrepair technology before being exposed to high level ozone for twenty minutes, results showed it helped to inhibit up to 100% of ozone damage[4].
NEW SERUM TEXTURE FOR THE EYES
dvanced Night Repair Eye Serum Infusion is an intensely hydrating eye serum that delivers an immediate surge of moisturization, leaving the eye area feeling soothed and refreshed, creating the optimal environment for eye area skin to repair and stay young and healthy.  Potent enough to be used as a stand-alone eye product, this unique lightweight serum texture can also be layered with an Estée Lauder eye creme for additional targeted benefits.
Recommended for all skin types. Dermatologist-tested. Opthamologist-tested.
Advanced Night Repair Eye Serum Infusion will be on counters May 2013  Suggested Retail Price: TBC


[1] In vitro results tested two hours after exposed to ozone level of 0.7 – 0.8 ppm for twenty minutes

[2] In vitro testing

[3] Two hour in vitro testing

[4]In vitro results tested two hours after exposed to ozone level of 0.7 – 0.8 ppm for twenty minutes

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I say those info found to be very interesting and impact-full on me.

Here’s more info on the product:

ESTĒE LAUDER
NEW ADVANCED NIGHT REPAIR EYE SERUM INFUSION
Q&A with Dr. Nadine Pernodet, Ph.D.
Executive Director of Skin Biology, Research & Development
The Estée Lauder Companies
1.       What is ozone?
Ozone (O3) is formed by reactions to nitrogen oxide and volatile organic compounds in the presence of sunlight.  The organic compounds are emitted due to human activities such as motor vehicle exhaust, industrial emissions, gasoline vapors and chemical solvents.  Hot weather and sunlight accelerate this formation process, lending ozone the nickname of a “summertime air pollutant.”

2.       Where is ozone most prominent?
Ozone is everywhere, however levels do vary across the globe.  While ozone helps protect us from the sun’s harmful UV rays when in the stratosphere, when it is on ground level it can reach toxic concentrations and be harmful to skin.  Typically, heavy industrial areas or urban zones have higher ground-level ozone than rural areas, though winds can carry ozone pollutants hundreds of miles away from its original source. 
3.       We have known about ozone for years. Why is it particularly important today?
Ozone is a growing worldwide environmental problem.  For example, the standard level set by the United States Environmental Protection Agency is currently at 0.075 parts per million (ppm) averaged over eight hours.  However, ozone can reach toxic concentrations of even 0.8 ppm, especially in the summer and in some urban environments.  Studies for urban temperatures over the next 70 years project that temperatures could increase above current levels, which could lead to an even more serious increase of ozone pollution[1].  Given that much of the population is living in urban areas, there is a clear need to address the visible impact that ground-level ozone and pollution can have on the look of skin.
4.       What effect can exposure to ozone have on the skin?
Ozone has a profound negative effect on our skin cells and can increase free radicals, DNA damage and inflammation.  This can lead to visible signs of premature aging such as fine lines, wrinkles, puffiness, dark circles, dryness and uneven skintone.  Additionally, skin around the eye area is 40% thinner than skin on the rest of the face, which makes it particularly vulnerable to the environmental assaults that cause DNA damage.  To understand what this means, we pioneered an Eye Physiology Study and found that the thinness of the eye area skin makes it five times more porous than skin on the rest of the face[2].  The unique physiology of the eye area skin is so thin and porous that it allows many everyday assaults, such as ozone, to easily pass through.  Inspired by these findings, we developed new Advanced Night Repair Eye Serum Infusion which has a serum texture that allows for fast penetration of surface layers of the skin.
5.       Can you explain the O3 Chamber in detail?
The O3 Chamber is a cutting-edge new testing methodology that was developed in collaboration with a university.  The chamber features different compartments that can be calibrated at any controlled levels of ozone to mimic ozone levels that have been measured in major cities around the world.  We studied skin cells exposed to both medium and high ozone levels for a time period of only twenty minutes (which is equivalent to a walk outside in some major cities worldwide), saw a 165% increase of DNA damage to skin cells exposed to moderate ozone levels (0.4 ppm) and an increase of 272% after exposure to high levels of ozone (0.7 – 0.8 ppm).  However, when we added the key patented repair technology in Advanced Night Repair Eye Serum Infusion to skin cells, in vitro testing showed it helped to inhibit up to 100% of damage induced by ozone after two hours[3].
6.       What is new about the texture of this serum?
Advanced Night Repair Eye Serum Infusion is Estée Lauder’s first eye serum.  It is specially formulated with a lightweight repair serum texture that is highly refreshing and fast-penetrating.  It delivers an immediate surge of moisturization and can be used as a stand-alone product or because of its lightweight, fast-penetrating texture it can be layered with your Estée Lauder eye creme for additional benefits. 
7.       What is the best way to apply this eye serum?
Apply eye serum morning and night using ring finger. Gently tap serum under eye area from inner to outer eye corner. The tapping motion is gentle and should always move in an outward direction toward the temples.
8.       Can I layer this eye serum as I do with my face serum?
This eye serum is moisturizing enough to be used on its own, similar to an eye creme, however if can also be used with your Estée Lauder eye creme for additional benefits.  For example, you can pair Advanced Night Repair Eye Serum Infusion with:
·         Time Zone Anti-Line/Wrinkle Eye Creme to address lines and wrinkles
·         Resilience Lift Extreme Firming/Sculpting Eye Creme to address lifting/firming
·         Idealist Cooling Eye Illuminator to address dark circles and puffiness
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[1]United States Environmental Protection Agency

[2]Two hour in vitro testing

[3]In vitro results tested two hours after exposed to ozone level of 0.7 – 0.8 ppm for twenty minutes

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One of the guest has tried the product before and according to her the Eye Serum delivers result as mentioned and light as well. So when she uses makeup, the texture doesn’t bothers her.

I have mine and soon I’ll share my review.

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To further engage the media, Estee Lauder Indonesia has prepared something interesting, we get to dress up a glasses.

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And on the table there’s ANR, the serum, cream and eye serum. I’m thinking of these series has now become a complete set to help maintain a youthful look all the way to the DNA. Yes, I was thinking all of these while decorating the glasses. Most of the time, we are to busy ‘decorating’ our skin with makeup that we forgot to ‘fix’ what lies underneath.

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These flowers looks so pretty and they didn’t dressed up at all, the hydration keeps them plumped and alive. The nutrients may also need to be provided so the flowers may grow beautifully.

So does our skin.

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From within with consuming the right diet and from outside by using the correct product. I’m trying the eye serum on my hand and it does feels light and hydrating. It looks like the skin ‘inhale’ the serum in an instant.

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Ta da! Mine is done ^__^

A fully decorated glasses that we all get to bring home plus a bottle of Advanced Night Repair Eye Serum Infusion.

Stay tune for my review on the product.

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All product details and press release are provided by Estee Lauder Indonesia.