Category: Citra


Hi all!

Almost a month has passed since Indonesian Beauty Blogger second Gathering in Rumah Cantik Citra.

In the event, which I think you have read many reviews and event report about it, we are given so many information about the product, some of them are provided HERE.



Above is Dr. Edwin Djuanda, a dermatologist. And Mr. Johan Lie, a brand manager of Citra Lotions.

I love the enthusiasm of everyone who went into the event, they asked a lot of questions, in return, we understand more about our skin, the product and Rumah Cantik Citra.


After the introduction and product detail by Citra, it’s Indonesian Beauty Blogger’s turn to share some of their tips, life stories and experiences as a beauty bloggers. The presentation given is thorough and some even found the material to be so useful and an eye opener. We enjoy our meals and chats as well, indeed, we are girls after all, we love to chat.

That’s not just it, after the event we get to enjoy our spa moments at Rumah Cantik Citra, but since I don’t have the time, I’m coming back in the following weeks for a treatment there. Everyone going home with hampers and a voucher for a treatment ^__^ wonderful! Who would resist a spa experience?!

10 lucky bloggers are enjoying the treatment and giving us good reviews on how comfortable the massage are. Of course, the team are prep by a professional masseuse from a spa in 5 stars hotels. 

And hmm, what is Carryna doing with a Longchamp bag? It’s the prize for a blogging competition held by Citra, and get your chance to win a nice pretty Longchamp bag like this one. Found out HERE for the details, T&C, and due date.

Now, here’s my Rumah Cantik Citra experience ^0^

We bring camera too, since the last time I’m here as an MC, I can’t take pics since being too busy with the prep, now, I’m here to relax and enjoy. I brought my mom and sister to join the experience with me.


The building is quite spacious, with around 8 customers per session (each around 60 minutes), the parking lot is enough for 6 cars all at once. Right in front of the entrance is a beautiful pond underneath the path with Koi fishes swimming freely.

All the treatment is open for ladies only and above 15 years old.


Here is the menu and below the selections of products.


Different treatments available in different room.

Above is a treatment place where you don’t have to take off your clothes since it was foot and hand massage or a back massage.

This is the treatment room for body massage and scrub. Thank you sister for the images ^__^ I was in a separated room than she is. But the room is similar. For one. 2 rooms are equipped with 2 beds for double occupancy, just in case you want to share a room with your BFF.

Since this is a night treatment, we were there around 3 PM and asked to take a shower before the treatment where other treatment is the other way around.

Before you came into Rumah Cantik Citra, please call them first at (021)-8303101 since sometime the venue is closed due to an event. Open from 10.00-19.00 and closed on national holidays.

More information can be found here: www.rumahcantikcitra.co.id


And if you happen to go with someone who can’t do a treatment or prefer to wait, don’t worry there’s a nice waiting room with magazines and 2 computers with internet connection is given ^__^

Now, back to the treatment.

After the shower with of course a selections from Citra Body Wash, our feet are scrub with natural ingredients, salt and lime.

After the feet are pampered, we moved to the bed and get an invigorating massage which later relaxes the whole body and I went to a sleep the minute I’m inside my car. It was a wonderful experience for my mom, sis and me. All of us enjoy the professional massage given, the grape seed oil infused lotion and the ambiance there. Who said that spa treatment has to be expensive to be good? Citra proving otherwise.

Rumah Cantik Citra has given me a very useful tips too on how to use Citra Night Whitening Lotion, first, the skin need to be cleaned so the lotion may absorb better on the skin and the nourishment is taken. I’ve tried the lotion before and it’s like a few hours after taking a shower and indeed the effect is not really felt.

In Rumah Cantik Citra the grape seed oil also added, so it will double the effect ^__^ that’s why I recommend every ladies to try the treatment there. They are also very kind in sharing information and tips. When application, it is best to do a circular massaging movement to the skin, not just for helping spreading the lotion but to increase blood circulation. A deep tissue massage may be difficult and impossible to be done alone, but you can ask your partner to help out heehee.

There are other ingredients in Citra Night Withening Lotion that would be beneficial for the skin as well, it is mulberry. As stated by ehow.com:

According to the Fruitarian Foundation, mulberries are rich in vitamin A, potassium, phosphorus and calcium. In addition, mulberries contain the highest levels of antioxidants of any berries. Antioxidants protect the body from harmful oxidation of free radicals.
and how about the grape seed oil?

Applying a few drops of grape seed oil to the face provides protection from premature aging and may actually help acne, because of its powerful antioxidant properties. Flavonoids which are found in grape seed oil may assist the skin in stabilizing collagen and maintaining elasticity. Its light and easily-absorbed texture makes grape seed oil ideal for cosmetic purposes as well as being useful as carrier oil in massage therapy.

Ah, maybe that’s why Citra Night Whitening Lotion uses them as ingredients. And it is already well known that our skin at night become drier, not just due to the fact that we uses air conditioner, but the skin regenerate, breathe and faster in releasing moisture as we sleep as well. A night lotion should be able to give an ample hydrating effect so the skin stays moist and healthier in the morning.

So why don’t you start taking care of your skin at night as you do on day time as well and get a better skin every single day ^__^



Pentingnya Pemakaian Body Lotion Dimalam Hari
Kulit butuh perlindungan dimalam hari disaat beregenerasi 2x lebih banyak dan
kehilangan 25% cairan lebih banyak.
JAKARTA, 25 September 2012 – Unilever Indonesia mempersembahkan Citra Night
Whitening yang menggabungkan dua kekuatan bahan alami yaitu ekstrak mulberry dan
minyak biji anggur yang diformulasikan khusus untuk pemakaian malam hari untuk menjaga
kelembapan kulit dan mencerahkan warna kulit disaat kita tidur. Citra Night Whitening
membantu meregenerasi, melembabkan dan mencerahkan kulit di waktu yang paling tepat bagi
kulit untuk menyerap bahan aktif, yaitu di malam hari. Kombinasi vitamin B3 dan ekstrak
mulberry dalam formula Citra Night Whitening bersinergi untuk membuat kulit tampak lebih
cerah dimana ekstrak mulberry bekerja dengan menghambat kerja enzim tyrosinase yang
bertanggung jawab terhadap pembentukan melanin di kulit. Sementara itu minyak biji anggur
mengandung linoleic acid yang merupakan lemak esensial yang dibutuhkan oleh tubuh untuk
membantu proses regenerasi kulit yang terjadi dimalam hari. Minyak biji anggur juga
mengandung antioksidan yang dapat menghambat proses pembentukan radikal bebas
Fakta yang ditemukan melalui survei konsumen oleh Citra di beberapa area di Indonesia
mengungkapkan bahwa 9 dari 10 perempuan Indonesia mengaku menggunakan body lotion
setiap hari namun hanya 4 dari 9 perempuan tersebut yang menggunakan body lotion di
malam hari1. Selain itu hasil survei menunjukkan bahwa 80% perempuan Indonesia tidak
memahami apa yang terjadi pada kulit mereka di malam hari saat tidur2 dan 75% mengaku
tidak menggunakan body lotion di malam hari karena tidak terbiasa atau malas. Fakta lain
menunjukan bahwa pada malam hari kulit beregenerasi 2x lebih banyak dan kandungan air
pada kulit hilang 25% lebih tinggi dibandingkan pagi atau sore3, karena itu kulit
membutuhkan pelembab tubuh khusus pada malam hari saat kulit tubuh paling banyak
kehilangan kelembapan dan butuh bekerja ekstra untuk proses regenerasi.
1 IndoPacific Edelman Survei 2012
2 IndoPacific Edelman Survei 2012
3 Reinberg A, Touitou Y, Soudant E, et al. Oral contraceptives alter circadian rhythm parameters of cortisol,
melatonin, blood flow, transepidermal water loss and skin amino acids of healthy young women. Chronobiology
International. 1996;13:199-211.

Berita Foto, Citra Night Whitening
25 September 2012
Hal 2 dari 3
Oleh karena itu melalui acara peluncuran Citra Night Whitening ini kami ingin memberikan
pemahaman yang tepat tentang pentingnya memakai body lotion dimalam hari dan
menggunakan lotion yang tepat yang memang diformulasikan khusus untuk pemakaian
malam hari karena hal-hal yang menakjubkan ternyata terjadi dimalam hari.
Acara ini dihadiri oleh Johan Lie, Brand Manager Citra, PT Unilever Indonesia, Tbk, dr. Eddy
Karta, Dokter Spesialis Kulit dan juga Donita, Naysila dan Giselle, brand ambassador Citra.

Johan Lie, Brand Manager Citra PT. Unilever Tbk,
mengungkapkan bahwa 9 dari 10 perempuan Indonesia mengaku menggunakan body lotion setiap
hari namun hanya 4 dari 9 perempuan tersebut yang menggunakan body lotion di malam hari4. Fakta
lainpun diungkap melalui hasil survei konsumen Citra bahwa 80% perempuan Indonesia tidak
memahami apa yang terjadi pada kulit mereka di malam hari saat tidur5 dan 75% mengaku tidak
menggunakan body lotion di malam hari karena tidak terbiasa atau malas.

dr. Eddy Karta, dokter spesialis kulit menjelaskan pada siang
hari kulit telah terpapar oleh faktor –faktor yang merusak kesehatan dan kecantikan kulit seperti sinar
matahari dan polusi yang menjadikan kulit terlihat lebih gelap dan kusam. Oleh karena itu malam hari
merupakan waktu terbaik untuk perbaikan sel kulit dimana saat itu kulit beregenerasi 2x lebih banyak dan
kehilangan cairan 25% lebih banyak pula.

(dari kiri ke kanan) Johan Lie, Brand Manager, PT Unilever
Indonesia, Tbk; Naysila, Giselle dan Donita, Brand Ambassador Citra; dr. Eddy Karta, dokter spesialis
kulit berfoto bersama usai acara konferensi media Citra Night Whitening, 25 September 2012 di Thamrin
Nine Ballroom, Jakarta.

(dari kiri ke kanan) Giselle, Naysila dan Donita selaku Brand Ambassador Citra
mengungkapkan dengan hadirnya Citra Night Whitening dengan kekuatan dua bahan alami yaitu
ekstrak mulberry dan minyak biji anggur menjawab kebutuhan kulit mereka di malam hari


Citra Night Whitening, varian body lotion terbaru persembahan Citra yang menggabungkan
dua kekuatan bahan alami yaitu estrak mulberry dan minyak biji anggur yang diformulasikan khusus
untuk pemakaian malam hari untuk membantu meregenerasi, melembabkan dan mencerahkan kulit.

And here are all the goodies sent to me by Citra. Thank you ^__^

I’ve tried them last night and the first thing I’ve noticed is the fruity sweet and a bit milky too. The texture is light and the white lotion does easily spread on skin, suitable for massaging for being slippery.

Here are the product details:

 Citra Night Whitening menggabungkan dua kekuatan bahan alami esktrak mulberry dan minyak biji anggur yang diformulasikan khusus untuk pemakaian malam hari. Citra Night Whitening membantu regenerasi kulit dan membuat kulit tampak lebih cerah. Selain itu bahan alami di dalam Citra Night Whitening memberikan manfaat sebagai berikut:
– Estrak Mulberry berfungsi menghambat kerja enzim tyrosinase yang bertanggung jawab terhadap pembentukan melanin di kulit
– Minyak Biji Anggur mengandung linoleic acid yang merupakan lemak esensial yang dibutuhkan oleh tubuh untuk membantu proses regenerasi kulit. Minyak biji anggur juga mengandung antioksidan yang dapat menghambat proses pembentukan radikal bebas.
– Kombinasi vitamin B3 dan ekstrak mulberry dalam formula Citra Night Whitening bersinergi untuk membuat kulit tampak lebih cerah
 Citra Night Whitening hadir dalam kemasan 60ml, 120ml, 250ml dan 400ml
 Kemasan 60ml dijual dengan harga Rp 5.700, kemasan 120ml dijual dengan harga Rp 10.200, kemasan 250ml dijual dengan harga Rp17.900 sedangkan kemasan 400ml dijual dengan harga Rp 26.700

So, are you going to start taking care of your body skin at night?